TAMI GOODRICH

CREATIVE DIRECTOR, NYC 

Tami is a Creative Director based out of New York City who specializes in developing and executing meaningful and authentic visual stories that bring brands to life. She's traveled extensively, directing and managing large scale productions for multichannel brands domestically and in legendary locations around the world, including New Zealand, Chile, Vietnam, Indonesia, London, Paris, Alaska, Hawaii and many places in between.
 

Whether on location or in the studio, Tami thrives directing and leading photography teams in a fun, energetic, and collaborative atmosphere. She works closely with her trusted network of world class photographers, producers, and stylists to inspire and execute every project on time, on budget, on brand, and with stunning results.

Her specialties include; Creative Direction, Concept Development and Execution, Photo Art Direction, and Management of photo teams for large scale productions.  She works closely with in-house design and merchandise teams to create editorial stories and seasonal concepts from initial mood boards through photo execution. She leads and directs photo teams to create an efficient work flow while fostering a collaborative, creative, and fun atmosphere. Maintains and establishes high creative standards. Responsible for delivery and execution of creative assets for all marketing cross channels. Manages and develops art directors, prop stylists, wardrobe stylists, and hair and make up artists. Pre-production including casting models, location scouting, scheduling, planning, set design and budgeting photo shoots. Photo editing and layout design. Management of high volume e-commerce photography, and the creation of custom photo libraries.

 

CLIENTS

Bloomingdale's, Garnet Hill,  Eddie Bauer,  Macy's,  Nike,  Michael Kors,  REI,  L.L. Bean,  Wrangler Jeans,  Jockey,  Hanes,  Feiyue,  Khols,  Gotham Magazine,  Elite Travel Magazine,  The Know Culture